Friday, 2 December 2011

It’s All About You – Cyber Love & Attention J

Even the simplest strike on your keypad is significant.  Who’s wooing you? Twitter, Facebook, Google and YouTube lead the pack as the most aggressive and determined suitors. They crave your attention. Oh, but wait a second, what about ‘Linkedin’ with millions of subscribers flocking to the site everyday? That boring little site for business connections is rocking. As soon as Linkedin connected Twitter and other media links things started to hop. Social media, a term that many people really had not heard prior to Facebook, has at lightening speed become the single most important mass communication system ever. Some people are still trying to pretend it does not matter to them but even if you don’t use Social media you are (oh happiness) probably mentioned somewhere. At the very least it will follow you to the grave and your obituary will pop up to haunt you.

Tweeting used to be a joke, the inanities exchanged where pathetic and the purpose of twittering seemed basically to assure yourself that you had a heartbeat. Not so today with over 50 million Twitter subscribers and an intelligent advertising plan to funnel dollars right down the pipe. YouTube has jumped in with a completely new, very user friendly landing page that is scientifically planned to maximize your time on the site and encourage your feedback. Broadcast yourself, Favourite, Subscribe, Recommended…all so inviting.

It used to be really tough to get people to respond to anything but social media has cut straight through this reluctance. People have been encouraged to reveal things to a social media site that they would never in their wildest dreams have had the courage to do otherwise. Advertisers tried to downplay the importance and impact of the social media arena and even as late as last year many companies still had their heads in the sand. Good Luck to that plan. 

Just in case you don’t really understand social media just press the right link on any of these sites and Zoooom … your pictures, contacts, tweets, likes, age, location, sex and in fact things you did not even know about yourself are now public knowledge. You can suddenly connect to everyone ever in your emails with a simple press of the Connect button. It is tantalizing. Real people check out these posts and respond pretty instantly. It used to be so irritating to have telemarketers interrupt one’s few peaceful moments at home. Now we hear a bling and we are ready to interrupt anything (including sex) to see who has found us in cyberspace. The internet and all its attributes and distractions is fabulous. Hurray for social media and the great creators using it. You will never be ignored again.


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